LESLIE MARIE RODRIGUEZ

about me-ish
I remember locking myself in a room painted such a bold shade of green it could choke you. My mother had read somewhere that green was the most relaxing color (but which shade, exactly???). That aggresively vibrant room housed the most coveted item of our home: a computer. Its CPU tower was shrouded by an urban myth that some kid, fresh out of the shower, had once powered on its chunky switch with a damp foot and electrocuted himself. So I made sure to always boot it up with a swell kick and a thick sock.
My tween musings were the ingredients I spat into my cauldron: that beautiful, pale gray computer. Paint was my canvas and the Windows Sound Recorder my radio booth, where I often conjured ads for invisible listeners to buy offbeat items like mole con pollo pizza (I mean, I’d eat it).
I grew up in semi-modern Mexico, then migrated to rural Louisiana as a pubescent—a place that, objectively, might be one of the strangest corners of America. Moving there likely amplified what my mom would call my “rogue wiring”. Our new neighbors were cows.
As an adult (which I am, kind of?), she probably never could've guessed I’d end up leading teams of creative humans to have fun while driving revenue. Alas, shaped by John Kennedy Toole’s A Confederacy of Dunces and inspired by Julia Roberts as Erin Brockovich and Oprah, here I am: just a girl lucky enough to feel like she hasn’t worked a day in her life. A girl who once choked on shamrock green and never looked back. A girl who likes writing, Furbies, and aRt. A girl with a proud mom.
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Big idea + strategic concepting
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Writing for broadcast, digital, and anywhere words live
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Loves to learn (views change as growth)
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Great with clients, enjoys pitching and presenting
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Really likes leading peeps—sees is as a chance to both teach and learn​
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Thinks of AI as chaotic good
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Obssesses over design (even if it's bad/good like this page)​
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Craves making decks
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Surprisingly ambitious—a Leo* needs to feel the impact of her work
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Has a knack for directing talent
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Believes great ads come from empathizing with both your audience and your brand (make the audience feel something)
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Equally fluent in English and Spanish
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*Believes in horoscopes when convenient

WORK WORK WORK WORK WORK

Headed Spectrum’s “Made for Me” campaign—the first under a brand relaunch meant to humanize the brand through testimonial-driven storytelling. Found and pitched the featured individuals, crafting narratives that positioned Spectrum as a true ally in
everyday ambition.
Spot: Jah & Stephany
Role: Associate Creative Director
Spot: Heidi & Gonzalo
Role: Associate Creative Director
Spot: María
Role: Associate Creative Director
Served as overarching Creative for Spectrum’s "Life Unlimited" campaign, which spotlighted inspirational stories rooted in real life. The spot on the left featured Kamora Freeland’s journey—one of the youngest African-American pilots in the U.S. (and a Spectrum customer).
Spot: "Take Flight" with Kamora Freeland
Role: Copywriter / Associate Creative Director
Spearheaded BuzzFeed Mexico’s very first branded spot for Bud Light. I don't know how we convinced them to let us show a guy scrolling through memes from the toilet, but we did. The commercial was a hit.
Spot: "Things guaranteed to make your party epic"
Role: Writer / Creative Director
Personally pitched BuzzFeed MX to Coca-Cola, leading to a year-long partnership spanning six video productions and 42 articles across four of their brands. This was the first commercial, and it holds a dear place in my cold heart.
Spot: "Tips for your first concert"
Role: Writer / Creative Director
Prompted by T-Mobile’s campaign to live without limits, I, a person who burns rice, served both tacos—and as a hindrance—at a Harlem taquería.
Article: I challenged myself to become a
taquera for a day
Role: Writer, taquera (lolzzzzz)
Click on image to read
Clutching my rosary, I joined a paranormal investigator to uncover the truth behind eerie sightings at a West Village restaurant. Verdict: haunted as heck. A piece sponsored by Toyota supporting their campaign motto "wish boldly".
Article: "I wished to be a ghosthunder and I got it"
Role: Writer
Click on image to read

Wrote the voice-over for an anthemic campaign preceding the World Cup—one of my first major projects, and one that’s proven pretty timeless.
Spot: "The Journey"
Role: Copywriter
Radio is one of my favorite mediums. To the left are two Spanish pro-bono spots I wrote for the Dallas Cultural Center, featuring: DeAth. Enjoy!
Role: Copywriter
PAST CLIENTS INCLUDE












